What is the purpose of this report?
The purpose is to monitor the dynamism of your overall marketing strategy. It can also be used to :
Track the reactivation of your existing contacts, not captured in the "New leads" and "New leads by source" reports;
Judge the performance of your website;
By filtering on a content, you can follow its evolution over a given period (for example the contact form);
By filtering also on a contact list, you can measure the impact of your actions on a target.
What is taken into account in this report?
Conversion is the number of times a form is submitted. The conversion rate of a website is equal to the number of forms submitted / the number of visits.
It represents all forms submitted to your website (including new leads & existing contacts) and can be filtered by form to track critical ones and by contact list.
I want to compare all my new leads with the conversion of my website: here, I see that my acquisition policy is dynamic: 66% of my forms come from new leads.
The conversion rate of my website is 10% 🥳
We follow very closely certain forms, on which marketing is objectified because they are hot leads to be passed on to sales: demo requests for example.This could also be contact or quote forms.
Note: This report does not include imported contacts: the number of leads may therefore be higher than the number of conversions because it also includes imported contacts for which there is no conversion.
Good to know!
Each of the figures in pink is clickable and the lists are exportable