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Why do some put the tracking script in the header and others use a plugin?
Why do some put the tracking script in the header and others use a plugin?

Where do I place this tracking script to be the most effective?

Florent avatar
Written by Florent
Updated over a week ago

It depends on the configuration:

  • when you use a theme and you put the script in the header, if you have to update the theme, it will overwrite the header and the tracking code with it.

  • If you use the plugin, this will not be a concern.

👉🏼 So if you are not using a theme you can put it in the header but it should be avoided with a theme.

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