1. Go to the “Publication” tab for your content and click on “Landing Page”;

2. Choose the title of this landing page (only visible by you) and the source of its template;

3. Customise it using our editor;

4. Choose your form by clicking on the block of your choice, then by identifying the form in “Element Settings”;

5. Complete and/or validate the information provided in the “Landing Page” tab;

6. Actions to carry out after a form is submitted. Choose from one of the following:

  • The thank-you message or redirection to a URL of your choice.

  • Sending a possible internal alert: you’ll receive an email detailing the form filled in and any contact history;

  • Sending an email to your contact:- By default, Plezi configures the field “Last name”, “Sender’s email”, and message “Subject”: you’re free to change them;- You can choose an email template (to edit its visual identity). This email template must be configured in “Configuration > Email templates”; The text that appears in the editor at the bottom of the page will replace the “merge” block that you will have added to the email template.

  • You can automatically subscribe contacts to the newsletter of your choice.

Another option: use a form to publish your white paper online!

How to index my landing page ?

To index your landing page and make it visible to search engines:

  1. First of all, consider indexing it by ticking the box “Page indexed by search engines” in your editor:

This step is essential for allowing bots to access it, but this doesn’t index the page automatically.

There are then two ways to index the page:

  • 2.a. By placing the URL somewhere online (for example, on your website, in a CTA or in a text). This is what will allow bots to create a path to this URL.

NB. Sharing the URL in a post on social networks or in an email campaign is not enough because, by default, these URLs are configured with a “no follow” tag which prevents search engines from accessing them.

  • 2.b. To index a landing page manually without waiting for the URL to be published online, don’t hesitate to request this on the Google Search Console, by following these instructions.

Tips and Tricks!

  • The form’s appearance (colours, size, borders etc.) can be customised directly in your landing page;

  • The thank-you message will appear in the place of the form on your page and must be configured in “Configuration > Thank-you messages”. Whether you choose a message or page-redirection depends on how your customer journey is structured. This must be consistent and offer new content, for example;

  • The email template must be configured in “Configuration > Email templates”;

  • If you do not choose an email template, this will take the form of “plain text”, but will be designed with a width of 600px and a left-hand margin;

  • If you choose not to send an email after a form is submitted, consider making your eBook available for download at a redirection URL (point 6.1);

  • The next step is promoting your white paper on social networks, through an email campaign, CTAs or sponsored links.

  • For a responsive landing page, consider adding a width of 100% of your page in the first editing tab.

  • To see if your landing page has been indexed by Google, search site: followed by the page’s URL.

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