In this article, we will give an overview of the Outlook-specific email interpretation rules that change the appearance and layout of emails configured on Plezi.
❗ The tips provided in this article may not apply to some versions of Outlook. This article is primarily about Outlook/Exchange 365 email software, not Outlook webmail.
Here we will see the differences seen between formatting from the Plezi editor and interpretation by Outlook once the email is received.
1- Modification of the shape of the CTA
CTAs on Outlook are not interpreted with rounded edges, CTAs on Outlook will always be rectangular.
Plezi Editor:
Outlook:
The width and height of CTAs are changed by Outlook, there is an additional 10 pixels of height on CTAs. It is possible to compensate for this difference by reducing the text of the CTA label in order to limit the width of the CTA and therefore its height.
If no link is configured on a CTA, it will not appear in your email in Outlook.
2 - Offset blocks
When you receive your email in your Outlook box, you notice that the blocks are out of alignment :
This layout occurs because the definition of an image configured on Plezi exceeds the maximum allowed width of the email on Outlook. It can also be the width of a block or text that exceeds the allocated frame.
To identify the image, analyze the width of all the images in your email (especially those on two columns) if an image is wider than its neighbor, you need to change its width in the Plezi editor or load the image (once its resolution is lowered) in your library.
❗Attention this problem can occur several times in the same email.
3 - Font of characters
Fonts can be grouped into 2 categories:
Web safe fonts : Default fonts that are usable on most operating systems, devices and email clients. (Example: Times New Roman, Arial, Verdana).
Web fonts : These are fonts that are not available by default on all operating systems, email clients or devices (Example: Roboto, Open Sans).
Web fonts offer a wider choice in terms of customization of your emails, however not all email clients interpret them, such as Outlook.
4 - Non encoded characters in my email
You receive emails in which some characters are not encoded :
Most fonts included on Microsoft Windows support languages with non-Latin characters such as Hebrew, Greek and Arabic.
However, you must configure Outlook to use Unicode UTF-8 text encoding to combine non-Latin characters with English for characters in emails.
If you enable UTF-8 encoding in Outlook, you can also use non-Latin characters when entering email addresses. Select these options in the Advanced section of the Outlook Options menu.
You need to send an email again to check if the new Outlook configuration solves the problem.