It's decided, you're going for a brand new, beautiful and fully inbound optimised website. We have listed the steps for a successful redesign:
1. Prepare yourself
Do an audit
Go to your Google Analytics > Audience > User flows
Then analyse the navigation of these visitors>> This information will allow you to identify the pages on which you should concentrate your efforts.
Take stock of your brand image
Identify the purpose of the website
Pay attention to your referencing>> If you have pages that are already well referenced, and that position you on keywords that seem relevant to you ⇒ Touch them as little as possible>> Only change the URL's if there is a real interest.
And plan for redirects
2. Work on your ergonomics
Identify the pages to be created
Those that are missing from your website
Plan your internal linkage
To facilitate navigation, provide links (clickable links!) between the different pages of your website
Work on your menu
Use the data from your audit on the most visited pages
>> Good practices
5 main entries, corresponding to your most important pages
For the rest, use sub-tabs
Pay attention to the depth of the website: no more than three "floors".
The content of the website
Work on the writing of your texts
Then optimise your pages
Design
Take care of your graphic charter >> It determines your image: the graphic charter must be the same throughout the website
Make your design light
Choose quality photos
3. What about Plezi?
Redesign or name change? In this 2nd case, you will have to modify your DNS. Allow a little time (48h min).
Keep in mind that the forms are done in Plezi and not directly in the website
Think about redirects if you redirect to a URL that no longer exists (after submitting a form, for example)
If you are upgrading your blog, note that the URLs of your articles cannot end with a "/" => Plezi automatically removes it to avoid duplicate articles.