The aim of scoring is to take your lead through the purchase funnel.  It’s therefore an indicator to monitor in order to estimate the level of engagement and maturity of your lead. 

In order for your scoring, and therefore the monitoring of your lead’s progress are not skewed, your lead’s score will not increase if this lead has already consumed this content and obtained the points associated with it.

For example:
​

The piece of content “Contact request” is scored at 40 upon a form submission.

The contact requested the content (submitted the form) two months ago and earned the points associated with this content. 

Then contact then re-requests the content two months later. But this time they don’t earn the points because they have already been allocated.