What is an email condition?
The condition of the email type conditions the rest of the workflow according to the behaviour on an email (reception/opening/click)
All available events are, in ascending order of commitment:
Did not receive
Did not open
Did not click
When to use the event element of an email?
When you want to condition a series of actions in your workflow according to whether your contacts have generated such and such an event for one of your automation emails.
I share an email presenting my new white paper (send email action) and I wait two days (delay action).
To my prospects who clicked on the link to my landing page (email event condition), I want to attach a form event condition to catch up with those who didn't download my white paper and thank the others.
To my prospects who didn't open the email (email event condition) I want to send another email (send email action).
How does the event element of an email work?
Place the send email block in your workflow;
Select the email for which the element will "listen" for events;
Prepare the next action on your workflow;
Link the condition to the next element;
Select the event that conditions the contact to move to the next event.
Good to know!
Only emails sent from your workflow via email elements can be selected in this condition.