When you place the Plezi tracking link on your website, we are able to place a cookie on the browser of each of your visitors. But until we reconcile the email with that cookie, we can't associate the two. We therefore create "ghost visitors" 👻 which we store in our databases until we can formally identify them.
The principle for associating a cookie (= ghost visitor) and a contact is as follows:
The person must fill in a form;
The person has to click on an email sent to them from Plezi & which takes them to a page on the site where the tracking link is located.
The great news is that Plezi gives you a retroactive view of your contacts! Once that person is identified, you'll see everything they did before that identification :)
Tips & Tricks!
If you only do test emails, Plezi does not reconcile your email with the cookie;
We don't store the contact information in the cookie, only an identifier;
The cookie also allows us to offer you automatic pre-filling of your forms.