Pre- requisites :
- To access your campaign’s dashboard, take a look here.
- We recommend that you view your results 72 hours after starting your campaign, otherwise it will be too soon to analyse your results.
Here’s an explanation for the indicators you’ll find on your dashboard:
- Emails received: number of emails having been accepted by the recipient’s mail server.
This doesn’t necessarily mean that all recipients have received the email in their inbox (spam, temporary errors etc.).
Note: The number of emails received, given that it excludes emails rejected by the server, is logically lower than the number of opt-in contacts in your mailing list.
2. Unique opens: the number of contacts that have opened the email at least once.
a. The percentage in brackets corresponds to the open rate (unique opens / emails received).
b. The graph in the top right shows you the number of daily opens. It therefore corresponds to all opens (versus unique opens in 2a)
3. Unique clicks: the number of contacts that have clicked in the email at least once.
Note: this figure does not take into account requests to unsubscribe.
a. The percentage in brackets corresponds to the open rate (unique clicks / emails received).
b. The graph in the bottom right shows you the number of daily clicks. It therefore corresponds to all clicks (versus unique clicks in 2b)
4. Temporary errors: the mail server has accepted the email but it has not been forwarded to the recipient (full inbox, client mail off-line or unavailable etc.). We continue to send the email for 72 hours until it is delivered; this number may therefore decrease during this period.
Handling contacts in Plezi: They stay in Plezi and will be included in upcoming campaigns. If a contact encounters a temporary error three times (after three campaigns) it goes to “not found at this address”.
5. Definitive errors: the message was rejected permanently (invalid or non-existent email address).
Handling these contacts in Plezi: these become “not found at this address” and will be excluded from campaigns.
6. Subscription cancellations: the number of contacts having clicked on the unsubscribe link and having submitted a request (one scenario / all Plezi communications).
Note: This number is not included in the number of clicks.
And the stats in Excel format?
In the time necessary to take two screen shots, the figures have changed ;-)
To download these stats--which come directly from Sendgrid--click on the green button. You’ll receive them by email in just a few minutes.
The Excel worksheet will have two tabs.
1. Overall statistics
These are cumulative statistics (and not unique): total opens, total clicks over the period that goes from sending your email to the date on which this file is downloaded.
2. Details per contact and per action
These are the detailed statistics for the first tab. You can therefore see which clients of yours have opened your email on several occasions, those that keep clicking on your links etc. And discover those that have been in error, with the codes and the information sent by our router.
If you want to know everything there is to know about this, please take a look their knowledge base which is comprehensive.
To go even further:
- Do you find it hard to analyse your campaign’s results? Contact us on intercom. We’d love to chat!
- Our emails are sent from our Sendgrid router. For Sendgrid geeks,1. temporary errors correspond to “bounce”-type events. "bounce" ; 2. definitive errors correspondent to: “dropped”-type or “bounce”-type events: "blocked'. 3. Deferred means that the your recipient’s mail box has not yet accepted it (Sendgrid will attempt to resend it within 72 hours).If you want to know everything there is to know about this, take a look at this Sendgrid article