- Do you know how to create and associate a form with a content, based on an existing form template ?
Good practice: create few form templates:
- 1 per “stage” (discovery, evaluation, purchase);
- 1 contact
- 1 newsletter
- 1 for your events (for example).
You have understood that the benefit of having form templates is to be able to modify them easily and to update all of your forms in simultaneously. This saves valuable time!
For this reason, translating your forms is done first of all in your templates.
Configure the multilingual fields in a form template
1. To configure your form’s translation, go to your form templates and choose a template:
2. In the “Fields” tab, choose the fields that you want to appear in your form;
3. To configure a field in the language(s) of your choice, click on your field’s edit button;
4. To configure your field’s language:
- Fill in the name and the placeholder of your field in English;
- Repeat the process with the language(s) of your choice
Have you already filled in the multilingual fields under your contact qualification? Great! They will be pre-filled here. For the “Multiple-choice” and “Dropdown list” fields, don’t forget to complete the values in all languages concerned in your list of values.
- Check that your other fields settings have been configured (visible, hide label, mandatory etc.);
5. Don’t forget to repeat the process for all the fields in your form template (without forgetting the intelligent fields😊)!
6. Save your form template.
The multilingual forms to associate with your content
Before anything, it’s helpful to know that for each piece of content, you must create a form for each language.
This is so you can:
- Determine everything that follows the submission of the form: the language of the thank-you message to send to new contacts, which employee to alert following submission of the form etc.
- Determine your form statistics (visits, downloads, leads) according to their language, and therefore measure the ROI for your content.
- Automatically load the language of the form completed in the contact record, and therefore to segment your database for subsequent emails.
There are two ways to organise your content and multilingual forms:
1. You’re in an “offer”-based piece of content
This doesn’t involve any downloads following submission of the form (contact request, demo request, subscription to a newsletter etc.).
You therefore don’t have any content to translate.
In this case, we recommend that you:
1. Create your content
2. Create a form in an initial language (e.g. English)
3. Then create another in a second language (e.g. French)
4. And so on, within this same piece of content.
2. You’re in an “ebook” piece of content
This involves a download following submission of the form (white paper, infographic etc.).
Naturally, the form associated with the piece of content will be in the language of the content offered.
In this case, we recommend that you:
1. Create your content (e.g. White paper written in English)
2. Create a form in the language of the content (e.g. English)
3. If this content is translated into another language (e.g. French), create another piece of content
4. Create a form in the language into which this content has been translated (e.g. French)
The stages for creating the form
Once the form template has been chosen and the form created for a piece of content, go to the different tabs to make your adjustments.
1. Form tab
Consider naming your form so as to recognise its language (e.g. Contact request – EN)
2. Formatting tab
Translate the name of your button into the corresponding language
3. Workflow tab
This is where you determine everything that will follow after a form has been submitted: the thank-you message, the person to alert at your company etc.
4. Publish tab
Plezi generates a publish-script for each language.
Click on the flag that corresponds to your form’s language and copy the publish-script to insert on your site.
A hidden field is inserted there to add the language to your new lead’s contact record.
And what about landing pages?
You can also translate your landing pages into several languages following the same process as for content (offer or ebook) described above.
Here are the stages:
1. From your piece of content, create a landing page and give it a name;
2. Select the form template;
3. Choose your landing page’s language;
4. Select an existing landing-page template;
5. Go to the next stage;
6. Once on your landing-page editor, make the necessary changes (block customisation, workflow);
7. Don’t forget to publish your landing page and to to copy the corresponding URL 😊