You have decided to segment your database and have used contact lists. But yet you have three figures in front of you: what do they each correspond to?

Contacts 

To calculate this number, we take all the contacts that meet one of these conditions: 

  • email address provided  

OR 

  • source offline

Email addresses

To calculate this number, we take all the contacts that meet the condition: email address provided. 

Opt-in email addresses

To calculate this number, we take all the contacts that meet the conditions: 

  • Email address provided OR source offline

AND 

  • Opt-in 

AND 

  • NOT FOUND AT THIS ADDRESS = FALSE

It is therefore this latter encryption that needs to be taken into account to determine the number of contacts that you can address with the conditions of your list. 

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